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Say yes to sustainability!

Rare is a sustainable clothing brand. All our fabrics are naturally dyed and/or eco printed by natural methods. We use only natural fabrics. The dyed and eco-printed fabrics are curated with a lot of love and with the thought of sustainability in mind. 


Fashion industry is one of the largest polluting industries in the world. It is about time we start thinking about sustainable fashion. We, at Rare, are trying to promote this as much as we can from our side by naturally dyeing and/or eco-printing the fabrics. The waste produced is put to use for making our packaging bags and accessories.


Let’s look at the process of creating these beautiful fabrics.



Eco - printing is a technique of using flowers and/or leaves to create prints on different fabrics. For this, the cotton based fabric is soaked in alum water for minimum 4-5 hours.

The fabric is then laid flat on a plain surface. petals of various flowers are placed on the half side of the fabric. The other side is then folded onto the petals making sure their position is intact. Before the fabric goes in for steaming, it is rolled and tied very tightly with a cotton thread. The steaming is done for at least an hour and the roll is then kept untouched for a few hours as it is. After the unveiling and washing, the fabric is ready to go in for the production.


With the help of natural ingredients and vegetable waste, we try to create a dye for the cotton based fabric. Ingredients such as onion skins, turmeric, coffee, pomegranate skins, spinach etc are used to make a natural dye.


The fabric is treated with and soaked in alum for minimum 4-5 hours before using. The dye bath is prepared using one or two of these ingredients. The fabric is then dipped into the dye bath evenly and is kept for 5-6 hours. After the fabric has soaked in the colour according to the requirement, it is removed to go under the cold wash procedure. This procedure removes the excess colour from the fabric making sure the fabric doesn’t leave any colour. Once the fabric is air dried, it is ready to go for production.

natural dye
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